Od digitalnog marketinga do marketinga digitalne ere – Konferencija: Od digitalnog marketinga do marketinga digitalne ere

digitalnog

marketinga do marketinga digitalne ere

Od digitalnog marketinga
do marketinga digitalne ere

POGLEDAJ KAKO JE BILO

AGENDA

2017-06-09

AGENDA

2017-06-09

City Plaza Zagreb, dvorana Kornati

09:00

Breakfast

09:30

GDPR – a threat to the survival of digital marketing as we know it?

Biljana Cerin – Ostendo Consulting

10:00

The day in life of digital hunter-gatherer – how a stone age brain survives in digital savanah

Igor Mikloušić – Institut Ivo Pilar

10:30

Insurers betting on gamification to connect with new customers

Damir Plejić – Amodo

11:00

Coffee Break

11:30

The good, the bad, the ugly. Influencer Marketing in 2017 and beyond

Shagorika Heryani – Bharat Bambawale & Associates

12:00

Viewabilty of Native advertising

Marko Žulj – Google Dublin

12:30

“From Zero to Hero” (How to Make an App Work for the Brand)

Vesna Vlahović Dasić, Andrea Krkač – Coca Cola

13:00

Lunch Break

14:00

Design Thinking and the Future of Innovation: How to innovate in a messy, exponentially accelerated future

Anja Svetina Nabergoj – Stanford University

14:45

Personalised engagement across the customer’s decision making journey

Shalini Sukumar – Booking.com

15:30

Snack Break

16:00

People and Technology, 2 Key Investments for Digital Future

Nikša Gopčević – Styria Digital Services

16:30

TVizzy & Izzy – new generation apps and digital marketing platforms

Marin Erceg, Lamija Alečković – Aspida

17:00

Data Visualization for Digital Marketers Duel: Who Has the Biggest (Tool)?

Marko Hrnjak, Leo Mršić, Dario Car – Algebra