Od digitalnog marketinga do marketinga digitalne ere 2017-06-13T21:29:06+00:00
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Od digitalnog marketinga
do marketinga digitalne ere

8. – 9. LIPNJA, 2017.
City Plaza Zagreb, dvorana Kornati

UHVATI SVOJE MJESTO
AGENDA
2017-06-09
City Plaza Zagreb, dvorana Kornati
City Plaza Zagreb, dvorana Kornati
09:00
Breakfast

09:30
GDPR – a threat to the survival of digital marketing as we know it?

Biljana Cerin – Ostendo Consulting

10:00
The day in life of digital hunter-gatherer – how a stone age brain survives in digital savanah

Igor Mikloušić – Institut Ivo Pilar

10:30
Insurers betting on gamification to connect with new customers

Damir Plejić – Amodo

11:00
Coffee Break

11:30
The good, the bad, the ugly. Influencer Marketing in 2017 and beyond

Shagorika Heryani – Bharat Bambawale & Associates

12:00
Viewabilty of Native advertising

Marko Žulj – Google Dublin

12:30
“From Zero to Hero” (How to Make an App Work for the Brand)

Vesna Vlahović Dasić, Andrea Krkač – Coca Cola

13:00
Lunch Break

14:00
Design Thinking and the Future of Innovation: How to innovate in a messy, exponentially accelerated future

Anja Svetina Nabergoj – Stanford University

14:45
Personalised engagement across the customer’s decision making journey

Shalini Sukumar – Booking.com

15:30
Snack Break

16:00
People and Technology, 2 Key Investments for Digital Future

Nikša Gopčević – Styria Digital Services

16:30
TVizzy & Izzy – new generation apps and digital marketing platforms

Marin Erceg, Lamija Alečković – Aspida

17:00
Data Visualization for Digital Marketers Duel: Who Has the Biggest (Tool)?

Marko Hrnjak, Leo Mršić, Dario Car – Algebra

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